GE Digital Summit - Day 1 Twitter Digest

Over the past 2 days, GE hosted its first ever Digital Summit in Stamford, CT with ~160 of GE’s digital “rockstars”. During this event, participants were encouraged to tweet real-time about what they were learning, questions that came up as well as any other thoughts related to the topics. During the 2-day event, a live stream of these tweets was displayed on stage at all times. As a fortunate Digital Summit participant and representative of ECLP Blog, I thought it would be helpful to summarize each day with some of the best tweets. If you’d prefer to read through the full twitter stream, please search on twitter for #gedigital.

Posted by Jordan

Right now w 160 of GE’s big brains talking all things digital #gedigitalless than a minute ago via Twitter for iPhonebethcomstock
bethcomstock

#gedigital communicators, marketers & IT coming together to embrace social media - beautiful :)less than a minute ago via Twitter for iPhoneBritta Barrett
Britta_Barrett

Beth Comstock and Aaron Dignon first speakers talking about how GE and Beth got going on digital at the #GEDigital conference in CTless than a minute ago via Twitter for iPadSteve Liguori
stephenliguori

#gedigital @bethcomstock “information is a currency” … Make it relevant and personal.less than a minute ago via Twitter for iPhoneBritta Barrett
Britta_Barrett

Digital dept of the future is a marriage of marketing & IT from @bethcomstock at #gedigitalless than a minute ago via TwitterrificKelly Sager
marketer_kelly

@bethcomstock says “No matter what your job is, you have a role in digital.” #gedigitalless than a minute ago via Twitter for iPhoneECLP Blog
ECLP_Blog

@bethcomstock and @stephenliguori are “Unleashing the Power of Marketing” at GE http://j.mp/c4HyZ4 #gedigitalless than a minute ago via Twitter for iPhoneECLP Blog
ECLP_Blog

#gedigital @bethcomstock “we need to debunk the myth that digital isn’t a value add” — we need to generate the proof points.less than a minute ago via Twitter for iPhoneBritta Barrett
Britta_Barrett

@bethcomstock wrap at #gedigital communicator=translator, IT needs a good creative brief, marketers need to fully explore the biz modelless than a minute ago via ÜberTwitterdemarrais
demarrais

Up next: Eric Hippeau of @HuffingtonPost at #gedigital summit.less than a minute ago via Twitter for iPhoneECLP Blog
ECLP_Blog

#gedigital Social marketing is innovation by surprise; how can we harness it for innovation by design?less than a minute ago via TweetDeckconor mckechnie
conorato

Change has to be something in our DNA. It’s not what we do, but who we are - @erichippeau #gedigitalless than a minute ago via HootSuitealana marie
AMEdmunds

RT @amedmunds The best spokespeople are your employees, not some celebrity - @erichippeau #gedigital | Exactly, much more authentic.less than a minute ago via webOmowale Casselle
mySenSay

The key is to manage the conversation from within the conversation - social sharers will catch inconsistencies - @erichippeau #gedigitalless than a minute ago via HootSuitealana marie
amedmunds

#gedigital Once started, social marketing has to be permanent, consistent & authentic. @erichippeauless than a minute ago via Twitter for iPhoneBritta Barrett
Britta_Barrett

@erichippeau “we run so fast, we just have to honest about the mistakes we make” Yep. We need to get better at admitting mistakes #gedigitalless than a minute ago via TweetDeckconor mckechnie
conorato

Up next: Frank Shaw from @Microsoft about “the art of responding online” #gedigitalless than a minute ago via Twitter for iPhoneECLP Blog
ECLP_Blog

#gedigital You have about 4 hours or less to ensure you respond & get in the first news cycle when your caught in a digital crisis. @fxshawless than a minute ago via Twitter for iPhoneBritta Barrett
Britta_Barrett

@fxshaw says “Don’t be defined by competition.” See “Microsoft by the numbers” http://j.mp/daKOdL #gedigitalless than a minute ago via Twitter for iPhoneECLP Blog
ECLP_Blog

#gedigital Lesson 1 from @fxshaw: you need to have a platform & process to respond to digital crisis in a timely manner.less than a minute ago via Twitter for iPhoneBritta Barrett
Britta_Barrett

#gedigital Lesson 2 from @fxshaw: you need to assign a single approver to ensure speed in a crisis.less than a minute ago via Twitter for iPhoneBritta Barrett
Britta_Barrett

#gedigital lesson 3 from @fxshaw: do not overuse the digital tools outside of a crisis.less than a minute ago via Twitter for iPhoneBritta Barrett
Britta_Barrett

#gedigital and last but not least lesson 4 from @fxshaw: have a personality. Your brand / corporation needs a face to be credible.less than a minute ago via Twitter for iPhoneBritta Barrett
Britta_Barrett

Thanks to the #gedigital team for being such a great audience. GE rocks in digital marketingless than a minute ago via Twitter for iPadEric Hippeau
erichippeau

Workshop: Content… creation and distribution with speed. Speaking: Ed Downing, Kristen Martin-Claret, Noah Brier #gedigitalless than a minute ago via EchofonRay Lapena
raylapena

#gedigital woohooo! @edDowning presenting on digital content at GE. Referenced @howcast #healthymagination video contest. Love it!less than a minute ago via Twitter for iPhoneBritta Barrett
Britta_Barrett

Adam Silver from @frogdesign talking about Nike’s GPS app and Zagat’s use of Foursquare at #gedigitalless than a minute ago via TweetDeckStacey Moreau Tank
StaceyTank

Social media isn’t a solution, it’s a tool - from @eddowning at #gedigital — well put!less than a minute ago via TwitterrificKelly Sager
marketer_kelly

Adam Silver from @frog design sharing social metrics: sentiment, followers, engagement and context. #Gedigitalless than a minute ago via TweetChatWendy
wendyburkebrown

#gedigital Noah Brier showing ways that engaging content can be relevant in many different waysless than a minute ago via TweetDeckAndy Markowitz
AndyMarkowitz

Create things that are worth sharing, then nudge users toward action -Noah Brier (The Barbarian Group) #gedigitalless than a minute ago via EchofonRay Lapena
raylapena

Great discussion @ #gedigital summit & @greenbiz, @timoreilly bridges digital & sustainability http://bit.ly/cBFB5R Is digital green?less than a minute ago via webbethcomstock
bethcomstock

On digital failure “its in our brand 2 go out there & try.” @eddowning If we don’t try, take risks, how can we progress & evolve? #gedigitalless than a minute ago via Twitter for AndroidAndrea Senderoff
Sendheroff

#gedigital good move: a legal panel mid-conference lest we get over-excited - an exposing them to our ravenous appetite for innovationless than a minute ago via TweetDeckconor mckechnie
conorato

Are people afraid to tweet during the legal panel? #justsaying #gedigitalless than a minute ago via HootSuitealana marie
amedmunds

When I tweet, I assume my manager and CIO are listening/reading. Make yourself look good (and smart!!!) online, like your resume! #gedigitalless than a minute ago via HootSuitealana marie
amedmunds

Posting to your facebook page is like publishing a small-town newspaper. Something to think about from the legal team at #gedigital summit.less than a minute ago via webJaclyn Siegel
jaclynMsiegel

This post _______ edited ________ part of legal_____ compliance_____ forum_____ #gedigitalless than a minute ago via webBob Rinderle
BobRinderle