Vuyelwa Mahanyele, ECLP Class of 2014, Global Growth & Operations
MBA 2012, Wits Business School
Current Assignment and Location:
Strategic Marketing, GE Healthcare, South Africa, Johannesburg
What I do in my current assignment?
My first rotation is within GE Healthcare. I am leading a project to develop fresh strategies to further penetrate the South African healthcare sector. To achieve this, we are conducting extensive research, including capturing the views of key customers (VOC) to ensure that the GE Healthcare’s value proposition aligns to the needs and wants of South Africans. The subcomponents to this project include an extensive primary research project on the South African healthcare sector by quantifying the size of the opportunity for GE, segmenting the market, and developing an appropriate Customer Relationship Management (CRM) Strategy for GE Healthcare within the country.
Ultimately, GE Healthcare wants to raise the level of its brand awareness within South Africa, and in due course, position itself as a trusted partner and preferred supplier to government – all of which makes for a very challenging and invigorating rotation.
I’m also an active member of several committees: Digital (Twitter), Women in Commerce (Communications), African American Forum (AAF), and Recruitment for Sub Saharan Africa.
Beijing 2010. Great Wall of China. This was my very ambitious, unglamorous climb up one of the summits of the great wall. I made it to the top 3 hours and innumerable steps later.
Words of Wisdom for Prospective ECLP:
“I believe a great thing about the ECLP is ECLPs! We have within ECLP some of the best talent - worldwide, who will become your friends and your support network across regions and businesses” Yousef Tamimi ECLP 2013 and fellow Digital Committee member.