Meet this week’s Featured ECLP!
Who? Shobhit Arora, Class of 2012
School? MBA – NMIMS, Mumbai ; B.Tech. – Indian Institute of Technology, BHU, Varanasi (Erst. IT BHU)
Where? GE Capital, SBI Credit Cards Joint Venture, Gurgaon, India
What? Project E Apply : Working on the entire revamp of the online customer acquisition platform to deliver country’s first Instant decisioning and line assignment module. This includes a new website, underwriting strategies and processes, bureau interface, Lead Management System and Cards fulfillment module. Also backing it up with a customized credit card concept and a media plan around the digital space to include paid, earned and owned media. The solution is at testing stage and is slated for launch on 25th June 2012.
Photo Caption – DLF Golf Course, Gurgaon…. My new found passion. Still on the driving range though!!!