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ECLPs developing GE businesses in sub-Saharan Africa


GE’s focus on growth in sub-Saharan Africa has led to a considerable increase in the number of ECLPs in the region. This year, 6 new ECLPs representing the class of 2014 - the largest class recruited into the region thus far - began their first rotations in Nigeria, South Africa and Kenya, respectively.

Boye Ajayi, class of 2014, has a BSc in Human Nutrition from University of Ibadan and an MBA from the School of Management, University of Bradford. His most recent role prior to joining GE was in the Telecommunication sector working with Etisalat Nigeria as a Marketing Specialist in the Marketing Segments and Strategy department.  

Boye is presently working on 2 major projects; the first is to develop a Go-To-Market strategy for Energy Storage (ES) Durathon batteries using the GE Gold Standard Marketing framework, in addition to working within the ES sales force to encourage adoption of the Durathon batteries in Nigeria. His second task is Commercial Project Manager for Project Emerald, an initiative to build a OneGE facility in Nigeria.  This facility would increase collaboration across multiple P&Ls, reduce cost, improve government relations through localization and increase commercial capability to unlock orders and increase revenue.

When asked about the highlight of his rotation, Boye says “I’m working on two impressive projects but the highlights are 1) getting my first order on behalf of the Energy Storage business and 2) getting the approval of the Corporate Executive Council for the Toll Gate (TG0) report out for project Emerald.

Boye is actively involved in several ECLP committees including AAF, and is the hub leader for the Africa engagement sub-committee. He is passionate about young people and helping them become the most they can be in life.

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