Putting Innovation Theory into Practice
Wednesday, January 18, 2012 |
Post a Comment The buzzword in my universe at the moment seems to be innovation. I attended a conference of 80+ companies last week on encouraging innovation in the rail sector. The previous week I was presented an excellent framework for Commercial innovation at our annual Transportation marketing staff workout. Governments almost daily publish worthy reports how more innovation will solve their economic woes…or at least in Europe anyway! It got me thinking what do we mean really by innovation and why does it seem to be so difficult and require constant pressure.
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